Built because a good business went invisible.
John Wiser, founder. I started Tristar in 2022 after watching a family business fail from terrible online visibility, and I could not stop thinking about how preventable it was.
The work was not the problem.
They were a small regional contractor doing legitimately good work for legitimately good customers. The pricing was not the problem. The people were not the problem. Nobody could find them, and the phone stopped ringing.
When I went looking for help for them, every agency tool I tried was either a glorified PDF generator or wanted $400 a month per client to do work that should cost nothing. So I built our own software instead.
Tristar Marketing Solutions is the agency. Tristar Ops is the platform. I run both, I run every account directly, and I am picky about who we sign on.
A person, and you should test that before you believe it.
One of the things buyers in this category say most often is that they cannot tell who will actually do the work. The salesperson is not the strategist, the strategist is not the executor, and by month three the person answering your email is someone you have never spoken to.
Here it is me. That is a genuine advantage and a genuine limitation, and you deserve both halves.
The advantage: nothing is lost in translation, nobody is protecting an account, and the person who made a decision is the person who explains it. When something goes wrong you are not routed through a queue.
What “one person” actually means here: I am who you talk to, not the whole machine. Behind every account runs the platform we built: it pulls the numbers nightly, watches every profile, campaign and page, and an AI operator layer handles the monitoring and heavy lifting that agencies staff entire departments for. Client success and production are real people, not a queue. That is how this scales without turning into the rotating-rep experience you came here to avoid.
The filter is alignment, not capacity. The platform means we can take on every business we are right for. The ones we turn away are the ones we are not aligned with, and you will hear that directly instead of a sales yes.
The buyer’s own test for this is a good one: call the number and see who answers. Do that before you hire anybody, us included.
I only work with people I feel aligned with.
That is not a slogan, it is the filter. I am selective about who I work with, I do not run cookie-cutter systems, and I am not here to test and see what happens with your money. When I take a business on, I treat it like it is my own.
Which means I am honest with you even when it is not what you want to hear, I work from your real data instead of guessing, and I care whether this actually works for you. The clients I do my best work for are the ones who have been here for years, the ones I can pick up the phone and talk with for an hour. They know I want them to succeed as badly as they do.
So if you are looking for cheap marketing or someone to just run ads, we are not for you. If you want someone in it with you, not just working for you, you are in the right place.
Four things in writing.
You own everything
Site, code, content, logins, ad accounts, profile. Leave whenever and it all goes with you.
Calls and jobs, not impressions
If a number cannot help you decide something, it does not belong in your report.
A person, by name
Call the number and I pick up. No ticket queue, no rotating rep.
Month to month
No annual lock-in, no exit fee. We earn it every month.
And every price is published. See what things cost without speaking to anybody.
Three positions that cost us work.
We will tell you when you do not need us. Most local service owners we speak to are closer to capacity than empty. If your crews are full, more visibility mostly means turning down more work, and saying so has lost us deals. It is still the right answer.
We do not use industry statistics we cannot trace. We checked nine of the most quoted figures in contractor marketing. One traced cleanly to a primary source, and it did not say what people claim. So we measure things ourselves and publish the method, the sample size and the limitations alongside the findings.
We do not guarantee rankings. There are three slots in the map pack and nobody controls who fills them. Any guarantee about position is arithmetic that cannot be backed, and the agencies making them know that.
Murfreesboro, Tennessee. Tint shops coast to coast.
Today Tristar focuses on window tint, PPF and ceramic coating shops; here is how we work with them. Based in Murfreesboro, working across Rutherford County and Middle Tennessee, with clients in Northern Virginia, Washington State and Idaho.
Almost all of this work is done remotely and done well remotely. Where a local agency genuinely has an edge is relationships and in-person meetings, and if that matters to you it is worth weighing honestly. What we will not do is rent a mailbox in a city we have never visited so we can call ourselves local there.
Start with where you stand.
Free 30-second check across Google, the map pack and the AI tools. Yours whether we ever speak. No sales call.
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