Window tint shops first. And the trades we already serve.
Our focus is window tint, PPF and ceramic coating shops. We still serve clients in the trades below, some of them for years. Local search works the same way for a roofer in Idaho and a medspa in Tennessee. What differs is what customers type, what a job is worth, how long they take to decide, and what they are afraid of. That is what we build around, and it is why these pages are not the same page with the trade name swapped.
Why we focus on window tint shops.
Tint is where our proof is strongest. Tint Guy LLC, a client since September 2023, went from 483 Google reviews to 1,008 and pays about $8.50 a lead across calls and forms. See how we work with tint shops.
Years across nine trades in four states taught us which tactics transfer and which were luck in one market. That experience now goes into one kind of shop, where ceramic tint, PPF and ceramic coating each have their own ticket, their own buyer and their own search.
What we will not do is pretend the trades are interchangeable. They are not, and the differences are where most of the value is.
Four variables that change the whole plan.
| Variable | Why it changes what we build |
|---|---|
| Ticket size | A $300 window tint and a $30,000 reroof support completely different acquisition costs. It decides whether paid ads work at all |
| Urgency | A flooded basement is decided in minutes; a custom kitchen takes months. One needs the map pack, the other needs content |
| What they fear | Tree work is decided on insurance and safety. Restoration on response time. Cabinets on whether the work will be beautiful |
| Who actually buys | Homeowner, or builder and specifier. Insulation and cabinets both have a B2B side most sites ignore entirely |
A generic local SEO package ignores all four. That is why so many contractors have paid for marketing that technically happened and produced nothing they could feel.
Where we work, and what each page covers.
Roofing
The most expensive trade to buy customers in, with leads around $228 and rising. Storm timing and insurance-claim searches are the untapped part.
Roofing SEOTree service
Two businesses in one truck: storm emergencies and planned removals. Certification and insurance detail is the differentiator nobody uses.
Arborist SEOWater restoration
The only trade where the customer is standing in water while they search. What happens when the phone rings matters more than lead volume.
Restoration marketingInsulation
Split between residential and a B2B side selling to builders and specifiers. The federal tax credit ended in 2025 and changed who the buyer is.
B2B and residentialPaving and asphalt
Compressed season, commodity margins, weather-bound. Search demand for paving marketing is genuinely thin, which we say rather than pretend otherwise.
Paving contractorsWindow tinting
Our focus. Auto tint, PPF and ceramic coating each get their own campaign priced against the ticket; Tint Guy LLC paid about $8.50 a lead across calls and forms.
Tint and filmCustom cabinetry
A months-long decision on a large ticket, bought visually. Photography is the product, and the trade side is usually unrepresented.
Cabinet makersMarine and watersports
Seasonal, destination-driven, and often serving visitors rather than residents. Geography works differently here than in any other trade we run.
Marine SEOMedspas
Appointment-driven and reputation-led, where reviews carry more weight than in any trade on this list and discretion matters to the buyer.
Medspa marketingNot a tint shop? Your trade is probably still fine.
Tint shops are our focus, and these nine are where we have years of data too. Plumbing, electrical, HVAC, landscaping, fencing, pest control, garage doors, concrete and most other local service trades run on the same fundamentals.
What we would want to establish first is the four variables above for your specific trade: ticket size, urgency, what the buyer is anxious about, and whether there is a B2B side. That is a conversation, not a package.
And there are businesses we are a poor fit for. Anyone whose problem is capacity rather than demand, anyone who needs a guaranteed number of leads, and anyone looking for the cheapest option rather than the one that works. We would rather say that in the first call than the third month.
Product brands and ecommerce.
Everything above is a local service business, where the map pack decides who gets the call. Product companies are a different problem. There is no map pack, no service area, and no phone call to win. There is a catalog, a checkout, and a customer who could buy from anyone in the country.
We build for them too, and the honest first question is whether you need a storefront at all. If a fulfilment partner already owns your checkout, a brand site that deep-links into it beats a second store you have to reconcile. If you own the inventory, the build starts with which processor will underwrite your category, because that decides the checkout before anyone designs a page.
Ecommerce builds and storefronts covers both, including what each one costs.
Or start from where you work.
Trade decides what we build. Geography decides where it has to rank, and every town is its own contest with its own map pack.
We cover Murfreesboro and Rutherford County, Nashville and Middle Tennessee, and Northern Virginia including Loudoun and Fairfax, plus clients across Washington State and Idaho. All markets here.
See where your business stands.
Free 30-second check across Google, the map pack and the AI tools, whatever trade you are in. No sales call.
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